Generation Alpha

Generation Alpha (or Gen Alpha for short) is the demographic cohort succeeding Generation Z and preceding Generation Beta. Researchers and popular media use the early-to-mid 2010s as starting birth years and the mid 2020s as ending birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century. Most members of Generation Alpha are children of Millennials.

Quotes

 * When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (we're researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha. It just made sense as it is in keeping with scientific nomenclature of using the Greek alphabet in lieu of the Latin and it didn't make sense to go back to A, after all they are the first generation wholly born in the 21st Century and so they are the start of something new not a return to the old.
 * Mark McCrindle, McCrindle Research (2015)