Talk:Marketing

This article seems to be entirely about advertising rather than marketing. 18.26.0.18 18:01, 9 Mar 2005 (UTC)

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 * From any cross-section of ads, the general advertiser's attitude would seem to be: if you are a lousy, smelly, idle, underprivileged, and oversexed status-seeking neurotic moron, give me your money.
 * Kenneth Bromfield
 * Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
 * Will Rogers
 * All advertising, whether it lies in the field of business or politics, will carry success by continuity and regular uniformity of application.
 * Adolf Hitler
 * I know that half my advertising works, I just don't know which half.
 * John Wanamaker, department store mogul
 * The purest treasure mortal times can afford is a spotless reputation.
 * William Shakespeare
 * Marketing takes day to learn. Unfortunately it takes a lifetime to master.
 * Philip Kotler
 * We just ask ourselves: Is it different? Is it distinctive? Is it good?
 * Chris Albrecht, President, HBO
 * If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.
 * David Ogilvy
 * Just do it -- and worry about it later.
 * Jimmy Pedro, Marketing VP, Monster.com
 * You don't position brands anymore, you 'direction' them.
 * Peter Kim, Vice Chairman, McCann Erickson
 * Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
 * Jay Conrad Levinson
 * Our job is to make an emotional connection.
 * Karen Marderosian, Marketing Director, Volkswagen
 * Brands are built around stories.
 * Bill Dauphinais, PricewaterhouseCoopers
 * Marketing is called a hard skill, accountancy a hard skill.....that’s, if I may use this phrase, bullshit! The soft skills are marketing etc – they’ve got it backwards.
 * Tony Buzan (1942- )